R259.90
The Baby Sense Cuddlewrap Newborn Swaddle Blanket makes swaddling simple with a clever heart-shaped design that creates a snug, womb-like feeling for newborns. Made from soft, breathable 100% cotton with gentle stretch, it helps limit the sudden arm movements associated with the newborn startle reflex – without Velcro, ties or poppers. Suitable from birth to approximately 3–4 months. Available at Fed is Best.
The Baby Sense Cuddlewrap Newborn Swaddle Blanket, available at Fed is Best, is designed to make those early months of swaddling simpler for both babies and parents.
Its clever heart-shaped design wraps comfortably around your newborn to recreate the snug, contained feeling of the womb. There are no complicated folds, Velcro strips, poppers or ties – just a simple design that helps you achieve a secure and comfortable swaddle.
Made from soft, breathable 100% cotton, the Cuddlewrap offers gentle stretch while keeping baby’s arms comfortably contained.
Newborn babies are born with the Moro, or startle, reflex. A sudden movement, sound or change in sensation can cause their arms to extend quickly before drawing back towards their body.
This reflex is completely normal, but the sudden movement can sometimes disturb a sleeping baby.
The Baby Sense Cuddlewrap gently contains baby’s arms while swaddled, helping to limit these sudden movements and create the snug sensation many newborns find comforting.
Traditional swaddling with a rectangular blanket can take a little practice. The Cuddlewrap’s distinctive heart-shaped design makes it easier to create a secure wrap around your newborn.
It does this without Velcro, poppers or ties, so there are fewer fastenings to navigate during those sleepy middle-of-the-night changes and feeds.
The Cuddlewrap is made from 100% cotton for a soft and breathable feel against delicate newborn skin.
The fabric provides gentle stretch, allowing you to create a snug fit without making the wrap unnecessarily rigid or bulky.
For young newborns who enjoy being swaddled, a familiar wrap can become part of a consistent sleep routine alongside feeding, changing, dimming the lights and other calming bedtime cues.
The Cuddlewrap doesn’t guarantee longer stretches of sleep or prevent normal newborn waking. Instead, its snug design helps contain the startle movements that can sometimes disturb a newborn while creating a familiar, comforting feeling around the body.
Stop using the Cuddlewrap for swaddling as soon as your baby shows signs of attempting to roll. This may happen before the approximate 3–4 month age range, so your baby’s developmental stage is more important than age alone.
Once a baby is showing signs of rolling, their arms should no longer be restricted during sleep.
Always place your baby on their back for sleep on a firm, flat sleep surface and follow current safe-sleep guidance.
Ensure the Cuddlewrap is comfortably secure around the upper body without covering baby’s face, nose or mouth. The wrap should also allow appropriate movement around the hips and legs.
Choose clothing and bedding according to the room temperature and check your baby regularly to help prevent overheating.
Baby Sense has supported South African parents for more than 25 years, creating practical products designed around the realities of caring for babies.
The award-winning Cuddlewrap continues that approach with a simple design that takes some of the guesswork out of newborn swaddling.
The Baby Sense Cuddlegrow is not just a swaddle; it’s a gateway to peaceful nights for both you and your little one. Designed for parents who value simplicity and effectiveness, this swaddle blanket is perfect for those early sleepless months. Imagine the comfort of knowing your baby is snug and secure, reducing the chances of wake-ups due to the startle reflex.
Whether you’re a first-time parent or adding to your growing family, the Baby Sense Cuddlegrow suits all lifestyles. Its gentle, breathable fabric is perfect for warm nights, while its easy-to-use design means less time fussing and more time bonding. The Cuddlegrow is also a thoughtful gift for baby showers, ensuring every parent can embrace the joy of swaddling without the stress.
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